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HTECH Solutions
Growth & Admissions

Marketing & Outreach

Recruit and nurture at scale.

Marketing & Outreach — dashboardMarketing & Outreach — campaignsMarketing & Outreach — channelsMarketing & Outreach — leads
Marketing & Outreach — dashboard

Real screens from Marketing & Outreach.

What Marketing & Outreach does10 capabilities

  • Campaign management across email, social, SMS, and web with a campaign dashboard
  • Lead management: capture, import, enrich, segment, and track
  • Rule-based lead scoring (demographic, behavioural, engagement, negative criteria)
  • Audience segmentation on lead properties and history
  • Multi-locale email templates with merge fields and live preview
  • Social-media scheduling/publishing with engagement tracking
  • UTM builder for trackable campaign links
  • Customer-journey mapping and multi-touch attribution analytics
  • Campaign analytics with KPIs, engagement, and ROI
  • Team roles and granular permissions