Privacy Policy

When you request a demo or appointment, we collect the details you submit: your name, work email, institution, role or title, phone number, approximate number of students, the modules you are interested in, your preferred demo type and time, and any message you include.

If you use the on-site assistant and choose to share your details, we collect the name, email, and institution you provide.

We also keep any other information you send us by email or other correspondence.

With your consent, we collect first-party usage analytics — such as the pages you view and actions you take on the Website (for example, clicking a call-to-action) — to understand how the site is used and to improve our content, SEO, and marketing. We do not use third-party advertising trackers.

We process your IP address transiently to operate the Website securely — for example, to rate-limit form submissions and to prevent spam and abuse.

Standard technical information from your browser or device may be recorded in our server logs.

If we send you email — for example a proposal you requested or a marketing message you have opted into — we may use a small tracking pixel to record whether the message was opened, so we can measure engagement and follow up appropriately.

• Respond to and manage your demo, appointment, and sales enquiries.
• Prepare and send proposals and communications relevant to your interest in HTECH UMS.
• With your consent, send marketing communications about our products, events, and content.
• Measure and improve the performance of our Website, content, SEO, and marketing.
• Operate, secure, and troubleshoot the Website and prevent fraud or abuse.
• Comply with legal obligations and enforce our terms.

Where the UK GDPR or EU GDPR applies, we rely on: your consent (for analytics cookies and marketing email); our legitimate interests in marketing our products to business contacts, improving our Website, and keeping it secure; taking steps at your request before entering into a contract; and compliance with legal obligations. You can withdraw consent at any time.

We use strictly necessary storage to make the Website work and, only with your consent, first-party analytics. You can accept or reject non-essential analytics at any time using the consent controls. See our Cookie Policy for more detail.

We do not sell your personal data. We share it only with service providers who help us run the Website and our business, under contract and only as needed:

• Hosting and content delivery — our own server and Cloudflare, which provides DNS and CDN/security services.
• Email delivery — our transactional email provider, used to send proposals and notifications.
• Assistance features — where you submit text to features such as writing-quality checks on proposal drafts or the on-site assistant, that text is processed by the relevant provider to deliver the feature.

We may also disclose information where required by law or to protect our rights, property, or safety.

Some of our service providers may process data in countries outside your own. Where we transfer personal data internationally, we rely on appropriate safeguards such as standard contractual clauses.

We keep personal data only as long as necessary for the purposes described above — for example, for the duration of our sales relationship and a reasonable period afterwards — and then delete or anonymise it. You can ask us to delete your data at any time.

Depending on your location, you may have the right to access, correct, delete, restrict, or object to our processing of your personal data, to receive a copy in a portable format, and to withdraw consent. You may also lodge a complaint with your data-protection authority. To exercise any of these rights, contact us at  .

We protect personal data with encryption in transit (TLS), role-based access controls with two-factor authentication for our team, and storage in a secured, access-controlled database. No method of transmission or storage is completely secure, but we work continuously to protect your information.

The Website is intended for business users and is not directed to children. We do not knowingly collect personal data from children.

If you have any questions about this policy or your personal data, contact HTECH Solutions at   or through our contact page.